marketing is commonly known term and an effective tool to grow your
business. It is commonly divided into Social
Media Promotion and SEO, to rank
higher on Google.
spend 100’s of dollars every day on Social Media Platforms ignoring SEO.
But, have you realized
this way we are on the loop of promoting our business in Social
Media especially on Facebook and Instagram. You only get business when
money is spent for promotion on these platforms.
website appears now where on Google. If you still have not created a website,
you must create website now.
You can rank your
business higher on Google Search
Engine and overcome this never ending process of marketing and still increase
Here, ranking higher
in Google doesn’t mean to bring your site on the top every time, rather
making our products or services visible whenever your potential clients Search
hypothetical but is achievable.
To understand further we need to figure out why any websites are ranked higher by Google search
engine. They have provided guidelines which is almost impossible to keep on
tracking as it is regularly updated.
Then, how can we rank high on Google search engine?
The simple way is to identify the mission and vision of
Google. It says, the primary objective
of Google search is to organize the information and make it available easily to
This means, we need to align our content with Google objectives
and help user find genuine and easy information.
We can focus on following factors to achieve our target and
those are listed below.
content that ranks higher on Google.
2. Find out
your direct and indirect users and
3. Platform to
content that ranks higher on Google.
Relevant content means the content or information your
potential customer is looking for.
For example, you are a
Tours and Travel Agency, then you
website must contain information related to vacation, holidays, destinations
instead of political statues,
businesses and so on.
we must focus on content arrangements like relevant examples,
images, video links, and most importantly it should be easy to read.
better to identify the level of English your customer might know and prepare
article/ blog/ content accordingly.
your direct and indirect users
The article or website we publish is not for Google instead for our users.
Google just helps our potential users to find us. Therefore,
first identify who are your potential users and prepare content based on what
your user might be looking for.
Generally, Users can be divided into two categories
Product Seekers are the one who are willing to buy products
and/ or services you are selling. They need specific information about the
product and process to buy it.
In this case, you should focus on products and / or services
with its specific information.
But, mostly people look for information at Google. Here things turn out to be tricky.
The challenging part is to convince them to make a call or message after they go through your
We need to provide genuine information including company
profile, testimonials, portfolios and others depending on the products and/or
services you offer.
It is said, “content
is the king” and and still relevant.
Hence, enrich your website with relatively complete
information via text, images, videos, info-graphics and so on.
Then, navigate your user into products and/or services page
and turn them into customer.
Most of the users these days use mobile phones to find
anything online and even pay.
your content must be mobile friendly.
We must keep in mind that it just takes 2 seconds for any user to switch websites. To keep them
engaging variation in content is the must.
The content should be easy to read and must appear
comfortably in their platform resulting higher ROI.
as the user interaction time increases your website will rank
higher in Google.
more to add on..
Place your content and website where potential clients are.
This can be done by different methods. The few easy ways to promote your content
are listed below.
1. Guest Post
Publish your content
to a popular blog sites, known as Guest
Post. Find out which sites attract more of your potential customers and
submit your article/ blog content.
forget to add your website link. This will drive customers to your
Similarly, you can submit content in the forums and publish the content on Social Media. Make sure, in
these platforms give gist of the content, as people do not like to read long
article on these platforms.
Email Marketing is also an option but you need to have email
of your potential customers. This option might not be fruitful if you lack the
pool of data.
To conclude, it’s good idea to promote your business via Social
Media Promotion, but if you stay behind in SEO the journey might be difficult
in long run.
Hence, you need a collective approach to grab the present
opportunity and secure your business future.
This collective approach is what we call a Digital Marketing Transformation.
If you need to understand more about this collective approach
feel free to leave us a message here.